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How Publishers Are Transforming Their Sales Operations:
Doubling Reach Without Doubling Costs

With growing competition emerging from non-traditional market entrants, publishers are having to fight hard to build and win revenue without depleting margins. This means being willing to transform existing sales operations to enable faster - and more effective - innovation. 

Adweek and CloudSense recently hosted a virtual panel, exploring how Dutch publisher DPG Media transformed their sales operations.

Watch the video below, to hear form the following panelists:

Alex Fuller, CTO & Co-founder, CloudSense

Marvin Walstra, Manager of Back Office Systems Support, DPG Online Services

Some of the key topics discussed include:

  • How a more efficient sales platform reduced DPG’s costs by more than 25%
  • How DPG cut product launch times from two weeks to one hour
  • The benefits of providing an outstanding digital experience for advertisers
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