Why Digitized Ad Sales are Mission Critical for Future Revenue Growth

While digitalization has been a driving force behind media ad sales for some time, the pandemic really kicked it into high gear, as online traffic went through the roof, and traditional channels lost audience.

Published in partnership with Admonsters, this playbook will help you to understand the four key drivers of friction in digital ad sales today - along with strategies for fostering collaboration and productivity across disparate teams and technology platforms.

Download this complimentary playbook that covers:

  • TickMergers & Acquisitions
  • TickChanging Consumer Behavior
  • TickShifting Buyer Behavior
  • TickAll Thing Privacy & Identity

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