Farewell, Friction: Why Digitized Ad Sales are Mission Critical for Future Revenue Growth


While digitalization has been a driving force behind media ad sales for some time, the pandemic really kicked it into high gear, as online traffic went through the roof, and traditional channels lost audience.

So what now? Download this complimentary playbook, published in partnership with Admonsters, to understand the four key drivers of friction in digital ad sales today - along with strategies for fostering collaboration and productivity across disparate teams and technology platforms.