Live Webinar

Building a scalable and successful telco marketplace strategy in the XaaS economy

As Telcos search for ways to broaden their value to customers, B2B marketplaces are one of the hottest strategies being adopted. Demand for this channel is expanding at pace, with B2B sales completed on marketplaces leaping up by 130% in the past year.

Marketplaces are quickly gaining a reputation as a way for telcos to expand their B2B value offering beyond connectivity and unlock new revenue streams.

But achieving success with a B2B marketplace is by no means guaranteed. In this webinar, we define what you need to have in place to deliver an outstanding customer experience at scale

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Webinar overview

Back in May 2022, we broadcast a webinar that asked the question "What is a Marketplace?", and delved into detail about rapid changes in the telecommunications business landscape, how marketplaces are seeing their reputations grow year-on-year, and outlined some of the types of marketplace that you might come across.

Both speakers from that webinar - CloudBlue's Global Head of Strategy and Commercial Operations Darek Tasak, and CloudSense VP of Industry Solution, Vish Kumar - are returning to talk more specifically about what your business will want to have in place before launching a marketplace.

In this webinar, we discuss:

  • Optimizing the user experience to keep customers loyal
  • How to become dynamic in the types of sales journeys you offer
  • Best practices for customer support on a B2B marketplace
  • How to decide what you will sell through a marketplace

Presenters

Darek Tasak

Darek Tasak

Global Head of Strategy & Commercial Operations, CloudBlue

Darek leads business strategy and commercial operations in CloudBlue, encompassing strategic alliances and partnerships, go-to-market services, pricing, contract management, as well as delivery of commercial programs and initiatives.
Vish Kumar

Vish Kumar

VP Industry Solutions, CloudSense

Vish has extensive experience in the Telecommunications industry - prior to joining CloudSense he served as the GM for Credit fraud and payments at Telstra, and before that spent 12 years at Optus in various roles ranging from leading sales teams through finance, operations, and business improvement. He has worked with all parts of telecommunications in including VNOs, Wholesale, SMB, B2B and B2C. When Vish isn’t working he loves to spend time with his family and play golf.